Roofers: get booked up without sharing your leads.
I'm a roofer first. I run the same Facebook and Instagram ads for my own firm, Apex Roofing in Doncaster, and for roofers across the UK. Watch this, then check if your area is still free.
What the ads have done for roofers.
Booked from the ads so far. Adam charges about double Apex's prices and still wins most of his quotes.
A repointing client, fully booked after about 2 months of running the ads.
Cost per lead in week one on his best ad, and a re-roof won from the first leads.
About £24 each from £4,600 of ad spend, on my own roofing firm.
Results vary by area and by how fast you answer leads. Figures are from client accounts.
Why most roofers get burned on leads.
The same lead goes to three roofers.
Lead sites sell one enquiry to several firms. You race the others to the phone, then race them to the bottom on price.
Agencies sell you cheap leads that never answer.
A low cost per lead looks good until half of them are people who read your message and never reply.
Word of mouth dries up in winter.
One quiet month and the diary is empty, while the wages and the van payments keep coming.
From area check to a full diary.
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We check your area is free.
You send your town on WhatsApp. I tell you straight away if another roofer already has it.
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I build the ads.
Video and image ads aimed at homeowners near you, plus a lead form that filters out time-wasters before they reach your phone.
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Enquiries land on your phone.
You get an instant alert for every lead and follow up on WhatsApp. Speed matters more than anything else after the click.
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We review it every Thursday.
I judge the ads on jobs booked, not on cost per lead. What works gets more budget. What doesn't gets replaced.
One roofer per area. When it's gone, it's gone.
I won't run ads for your competitor down the road, so you're never fighting another client of mine for the same homeowners.
South Yorkshire is already full and I'm turning enquiries away there. If your area is free, I'll hold it while we talk.
What it costs and what you get.
Ad spend goes straight to Meta, not to me. Every roofer starts at £50 a day, and we increase it in small steps once it's working.
- Campaign and ad set built and managed for you
- Video and image ads made for you, no filming needed
- A lead form that screens out people who aren't serious
- Instant lead alerts and WhatsApp follow-up
- Lead results sent back to Meta so the ads learn what a good lead looks like
- A full review every Thursday
Josh Stannard
I'm co-director of Apex Roofing Contractors in Doncaster, which has been trading since 2014. I run all of Apex's ads myself.
I started We Rank Trades because I got tired of agencies that had never been on a roof. Everything I do for you is what I already do for my own firm.
What roofers ask me.
I've been burned by agencies before.
That's why I only work with roofers and only one per area. I'm a working roofer, I judge everything on booked jobs, and you can check my results with the roofers above before you commit to anything.
I'm already busy. Why would I need this?
Because busy is a month at a time. The diary can empty fast in winter. The ads give you a steady flow so you can pick the jobs worth having.
Do I have to film videos?
No. I make the ads for you and handle the setup, so you can carry on running your firm.
Are the leads exclusive to me?
They come from your own ads in your own area, so they aren't sold to anyone else. Homeowners may still get other quotes, as they do with any lead, so answering quickly is what wins the job.
Check if your area is free.
Fill this in and it opens WhatsApp with your message ready to send. I'll reply to confirm whether your area is free, then we can talk through the details.